A campaign that brought a company together

One theme, many moving parts

A large annual company event needed a single idea everyone could rally around — "Undivided. All United." — and a look that could stretch across print, environment and a companion app without losing itself.

Make a multi-venue event feel like one whole

The challenge was cohesion. A multi-day, multi-venue event pulls in dozens of directions; the design had to make all of it feel like one confident thing, and give attendees an easy way to navigate the day.

Brand and experience, together

I led the branding and creative direction, then designed the companion experience close behind — so the identity set the tone and the app made the day easy to move through.

A bold mark, organised around the moment

A bold, unifying mark

I built the identity around a strong, energetic mark and a clear typographic system, then carried it across posters, collateral and event signage so every touchpoint felt unmistakably part of the same story.

Organised around the moment

I structured the app around what attendees actually need while they're there — where to be, who to contact, what's next — rather than around internal structure.

The identity, applied

The campaign mark carried across collateral and event signage, and the companion app that made the day easy to navigate.

A day that felt like one thing

A cohesive identity and a practical companion experience that made a big, busy event feel unified and easy to move through.

End-to-end thinking

It's the kind of end-to-end brand-and-experience thinking I still bring to product work — where the story and the interface have to hold together as one.